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by Jo Ann Vrabel, Staff Writer
Sometimes a person years for the nostalgic times of yesteryears,
when dogs and boys with sticks chased hoops down small town streets,
when barbershop quartets serenaded Gibson girls on summer evenings
and when a trip to town meant a wonderful tour through the local
general store.
The home of Ivan and Thelma Wertengerger, Claypool brings a whiff
of those days past. Their home is a warm nest, decorated in the
old fashioned country store tradition, and it nurtures memories
and ideas of days gone by.
Ever since Mrs. Wertenberger was nine years old, she's been intrigued
with advertising labels on wrappers, boxes and metal containers.
She can distinctly remember admiring the Wonder Bread wrappers
stamped with bright blue, red and yellow floating circles when
her mother sent her to the corner store in Middletown, Ohio in
the 1930's.
"Sometimes I made a dozen trips a day to the grocery store
near our home where mother kept a house full of boarders, "Mrs.
Wertenberger says.
"My brother, Elmer Howard (now of Claypool) and I ran errands
for the various people who boarded with my mother. And we made
lots of nickels and dimes when we did little favors for the boarders,
such as purchasing sundries for them, cans of smoking tobacco,
a loaf of bread or cookies for the lunch pail."
Cracker Barrel Days
Remembering her walks from her mother's boarding house to the
corner store, Mrs. Weretenberger says:
"We bought pink, chocolate and white marshmallow cookies
by the pound, crackers from a barrel and pickles from a large
barrel too.
"I loved the big root beer barrel when we went downtown.
Also I very much liked the samples of Wonder Bread they gave us
at school."
Today, Mrs. Wertenberger and her husband collect country store
items many of which sold in, or which furnished, the American
general stores or corner groceries between 1620 and the 1920's.
Common country store articles are big coffee bins that held beans
to be ground, any containers for foodstuffs, tea, coffee or tobacco,
dye cabinets from which the store clerks disposed dye to customers,
sugar augers, soft drink and beer advertising signs and trays
and other premiums that were given to customers for advertising
purposes.
Most of the country store articles have labels with pictures and
words printed on them. And since they are collectors' items their
values range anywhere from $5.00 to $450 to tags marked simply
"value rare".
Fascination
"Since I was nine years old, I have been fascinated with
the beautiful works of art on labels, wrappers and signs. I believe
that those early years were when I first began to appreciate the
patterns and muted colors of country store items," says Mrs.
Wertenberger.
Walking into the Wertenberger home stocked with country store
treasures or listening to Mrs. Wertenberger describe trays, die
cabinets or tobacco cans, it is not difficult to know that she
"appreciates" country store articles.
As the visitor enters the lower level of the home through a glass
sliding door facing north, a late 1800's South Bend black malleable
woodburning stove greets the eyes.
Old-fashioned grey metal pots and pans hang above the stove, which
sits on a red brick platform at the center right of the room.
A 100-pound wooden Jersey coffee bean bin rests tot he right of
the brick platform, and an ancient ceramic life size rabbit poses
on the floor. Peppered throughout the room are ornaments and collectors'
items in country store tradition.
Holiday Turkey
The Wertenbergers are remodeling this entry room into an old-fashioned
family room. And for Thanksgiving Mrs. Wertenberger cooked her
family's turkey in the old woodburning stove.
Store Image
Sparkling with red and glittering gold and silver metal tins,
which once contained tobacco, tea, coffee and cookies, the main
room is divided in two parts furnished in rich, brown wood.
The other part is furnished in the image of an old country store
where a black iron potbelly stove squats along one corner, and
three old life-sized ceramic cats snooze, curled beside the stove.
Behind the potbelly are rows of shelves holding old tin toys and
embellished couintry store boxes and trays.
Hanging on a post along the shelves is Mrs. Wertenberger's prize
possession: a paper flour bag with a sketch of a black and barn-red
mill on it, reading "City Roller Mills John's Best."
(John Bickhart, Warsaw Indiana)
Flour Bag
"My favorite item is the greatest lithograph in the whole
world," she bubbles. "remember the old red brick mill
that stood by the railroad in Warsaw? (It was located across form
Don's Western Store, at the corner of West Market and South Union
streets.) It burned several years ago. I have a paper flour sack
with the prettiest red brick mill on it.
"We had feed for our farm ground there in the 1950's when
our children were small. If it hadn't been for that old mill carrying
us Wertenbergers until we sold our pigs, Ike and I could not have
financed our small farm." she says.
"A dear friend, Jim Robinson, of Warsaw, gave the flour sack
to me. It was folded neatly on a rafter at the old Smith farm,
located near Warsaw, and which Jim owned.
"I carried the flour sack home the night Jim gave it to me
and I told my husband, "Ike, this is my favorite," Mrs.
Wertenberger says.
In a corner opposite the flour sack and the potbelly stove, an
old Calumet baking Powder clock ticks beside a dull red and somber
green and bronze Indian bust which once sat in a Wakarusa cigar
store. Nearby stand an old wooden dye cabinet. Scattered about
these main articles are large and small containers of every description.
Coffee Cans
"It is very difficult to realized how many brands of coffee
were made in such beautiful cans," marvels Mrs. Wertenberger.
"Ground coffee came in cans shaped like a pail with a lid.
Brand names included Golden Rod and Jersey Cream. "One of
my favorite coffee containers is Red Wolf, which is a yellow can
with a red wolf painted on it. I also cherish a small one-pound
coffee tin labeled `Hoosier Boy'. The label is slightly torn,
but there is a small boy in bib overalls on it, painted in muted
colors. Coffee beans came to most country stores in wooden boxes.
Some were labeled Jersey, Lion A and P. They were nice containers
with tin fronts," explains Mrs. Wertenberger.
"At one time or another, I have owned most of the 100 tobacco
tins which were made in the 1800's. Some of the rare ones are
Game, Sure Shot, Stag, Dixie Queen, Fashion, Polar Bear, Sweet
Mist, Honest Scrap and N____r Hair, which was sold in gold, tan
and brown pails.
"Another tobacco container was Bigger Hair, a round, paper
box with a picture of a real nice African native on the front,"
she says.
Advertising Art
"Some of the old trays and signs put out by beer and whiskey
companies are fantastic works o f art, as well as trays distributed
by soft drink firms such as Pepsi, Moxie and Coca-Cola, which
was sold in the early 1900's to cure headaches and exhaustion.
"Some of the best artists of the times designed old tin beer
signs and trays. Trays and advertisements with beautiful girls
are most in demand among country store collectors," she adds.
"My day was really made when I went to an auction a few months
ago and the auctioneer pulled an old greasy black piece of tin
from underneath a table. Through the grease, I could barely see
there was a ballet dancer with a bouquet of roses with a bellhop
at one side and a lover on the other.
Mrs. Wertenberger says that she bid highest for the tin. And when
she brought it home she wiped the grease away to find a very pleasing
beer sign, preserved in good condition.
In love?
Since she prefers realistic pictures and prints that tell a story
to abstract designs, Mrs. Wertenberger has enjoyed contemplating
the expression of the little bellhop on the sign.
"What is the little boy thinking? she asks. "Is he in
love or does he have a gift for the ballerina?"
Mrs. Wertenberger's collection also boasts a tin, 1899 Green River
Whiskey tray with the painting of a black traveling gentlemen
in a top hat, posing beside a skinny nag with saddle packed with
a jug of Green River. The tray retails for $300. "My favorite
trays and other items are painted with children. The old prints
of children are pictures of such healthy looking kids with pink,
rosy cheeks. Some of the children look like my grandchildren."
The Wertenbergers are parents of Larry Wertenberger, north of
Roann, and Becky Thomas, north of Atwood. They have four granddaughters
and one grandson with red hair. "I appreciate the dye cabinets
which furnished the old general stores. Fifteen different cabinets
were made, some with tin fronts, some with prints of children
at a maypole or ladies dying clothes."
Beware New Faces
Advertising clocks in good condition, such as the Calumet Baking
Powder clock hanging on the Wertenberger's wall, are difficult
to find and buy, Mrs. Wertenberger states. She adds that country
store collectors should beware of buying old clocks with new faces
that may be sold as old faces.
"Miniatures, such as small tobacco tins, tea, cocoa, puzzles
or tokens, are great fun to collect," she says. "They
are also practical items because they require little storage space.
And men love to collect knives with advertising because the are
easy to display," she concludes.
Though Mrs. Wertenberger has appreciated country store items since
she was a small girl, she began collecting the articles only 15
years ago. "The first large tin I bought was for tea,"
she recalls. "It was a beautiful black container with birds
and roses painted on it. I have had to sell a lot of my country
store items to re-invest. Same as any collector, I want to upgrade
my collection."
Founded Shop
After purchasing her first tea container, 15 years ago, Mrs. Wertenberger
and her husband, Ike, pursued the interest in old items by founding
"Ike's Antiques," located in Silver Lake at the junction
of State Roads 14 and 15. The store carries a general line of
antiques, including country store items, primitive antiques to
Victorian furniture and collectors' items including dishes and
jewelry.
The Wertenbergers opened their store nine years ago because "of
our liking for country store items and because of the encouragement
we received from friends and relatives, especially Mr. and Mrs.
Fred Beebe of Pierceton. Mrs. Wertenberger recalls the first week
the antique store opened. The Wertenbergers had purchased an estate
and simply moved the items into their new shop. Within a week,
all the goods were sold, she says. "Country store and old
advertising can be found at antique shops, flea markets and shows.
The prices have inflated, like everything else," Mrs. Wertenberger
states.
"Since so many restaurants, country stores and museums are
displaying old articles for the nostalgia of good old days, I
have had so much fun helping persons find items such as large
coffee grinders and store counters.
Since the shop began 9 years ago, it has grown by leaps and bounds,
expanding to its current five-room emporium size. The Wertenbergers
sell antiques throughout the United States, and twice annually
sell their wares in a country store show in Indianapolis.
Decorating Help
Mrs. Wertenberger also assists owners in furnishing centers in
antique style. She has aided decorating Clarksville in North Webster;
Hooks Drug Store, Indianapolis, Papa Joe's Restaurant, Wabash,
where a collection of Coke trays and mementos are displayed. Currently
she is helping a contractor in Las Vegas locate country store
items for a pharmacy in the western states.
Mrs. Wertenberger says she has always enjoyed operating the antique
store with her husband and they have always made the collected
items pay for themselves through their business. Since their business
is their hobby the Wertenbergers have found a most pleasing way
of making a living.
Commenting about antiques and collectors items, Mrs. Wertenberger
says: "Collectors' items are not always true antiques. Antiques
must be at least 100 years old. Collectors items are not always
100 years old.
"With my fondness for county store pieces, I'd actually like
to specialize in only country store and primitive (early) antiques.
But we offer a wide variety of collector items and antiques in
our store because customers have different tastes, likes and dislikes.
Never A Dull Moment
She notes that country store furnishing are appreciated particularly
by young persons who live in farmhouse and who want to actually
use the items in their everyday home life. "I know a young
couple in Chicago whose entire home is decorated in country store.
They really enjoy it," says Mrs. Wertenberger. Entertaining
is no problem with all the conversation pieces in their home.
There's never a dull moment."
Advising persons who may be interested in purchasing country store
items, Mrs. Wertenberger says that reading and studying pieces
is helpful, but most importantly, for the novice is handling as
many real antiques as possible.
What does Mrs. Wertenberger believe future antiques will be? "We
have to live with the times and there are plastic things that
should be collected, especially in good, well-made plastic toys
and cookie cutters. Though plastic will never be as appreciated
as metal is, some modern articles in plastic will be collected
some day.
Tomorrow's Treasures
"Today's macrame and handmade dishes and glassware will also
be future antiques," Mrs. Wertenberger predicts. Though she
doubts that plastic furniture will be valued in later centuries,
Mrs. Wertenberger says that persons should be on the look-out
for unusual or artistic labels on modern packages and containers
especially cereal box advertising.
Stuffed with hundreds of country store pieces and other collector
items and antiques the Wertenberger's store harbors an interesting
Smith and Curtiss tin baking powder tin worth approximately $225.
"Standing in her store, scanning the thousands of articles
reflecting life the way it was years ago, Mrs. Wertenberger adds:
"My family has brought home or spotted some of the items.
And there is no end to all the nice persons you meet with such
a hobby and interest." With a house full of country store
items and a corner emporium stocked with antiques of every description,
the Wertenbergers have made certain that yesteryear is still not
too far away.
Warsaw Times Union, "Spotlight", Dec. 21-28,
1973